- #Mobile os market share worldwide Offline#
- #Mobile os market share worldwide series#
- #Mobile os market share worldwide free#
#Mobile os market share worldwide Offline#
Offline channels, for example, are being increasingly pared back, amid store closures and staff redundancies, and vendors now have to compete harder to attain floorspace. “But the ramifications of the first-half lockdowns still persist. “This quarter was a welcome relief, with few restrictions on businesses and citizens between July and September,” said Ben Stanton, Senior Analyst.
Despite its momentum, Samsung’s oversized portfolio is still the biggest pain point for the channel, which is reluctant to hand it more power.”
#Mobile os market share worldwide series#
Samsung is now positioning for more online sales as it launches exclusive online devices, such as the Galaxy F series for Flipkart.
#Mobile os market share worldwide free#
Thirdly, Samsung ramped up its launches of low-to-mid-range devices, and introduced other incentives, such as discounts and free online deliveries, to stimulate demand. Secondly, it regained second place in India, as its Korean brand was shielded from anti-Chinese sentiment (see Canalys press release: India’s smartphone market rebounds in Q3 2020 to record high of 50 million). Firstly, in many regions it saw pent-up demand from Q2 spill over into Q3. “Its momentum was fueled by three key factors. “Samsung suffered in Q2 due to its dependence on offline retail, but Q3 saw a major recovery,” said Canalys Analyst Shengtao Jin. Realme is also becoming a serious contender, growing beyond ecommerce, and threatens to undercut Xiaomi as it transforms its go-to-market strategy.” “But it still faces competition from Oppo and Vivo, which have grown to cover a wide range of price bands in Southeast Asia, and are now driving into Europe too, where they are positioning as more premium options for carriers, and risk trapping Xiaomi at the low end. The vendor invested to bring in local expertise to gain the trust of distributors and carriers,” added Jia. Xiaomi took a risk setting high production targets, but this move paid off when it was able to fill channels in Q3 with high-volume devices, such as the Redmi 9 series. In Europe, a key battleground, Huawei’s shipments fell 25%, while Xiaomi’s grew 88%. “There was symmetry in Q3, as Xiaomi added 14.5 million units and Huawei lost 15.1 million. “Xiaomi executed with aggression to seize shipments from Huawei,” said Mo Jia, Analyst. Lenovo reported 10.2 million units, as it finally caught up with orders delayed due to disruption at its Wuhan factory, and Transsion shipped 8.4 million units as recovery started in its key African markets.
Oppo came sixth, with 31.1 million units, while its sister brand Realme moved into seventh, its highest ever position, with 15.1 million units. Apple, which had no flagship iPhone launch in September, shipped 43.2 million, down 1%, while Vivo completed the top five, shipping 31.8 million units. Xiaomi took third place for the first time, reaching 47.1 million units with 45% growth. Huawei slipped into second place with a 23% fall to 51.7 million units. Samsung regained the lead, up 2% to 80.2 million units. But they were up 22% on the previous quarter. In Q3 2020, worldwide smartphone shipments reached 348.0 million units, at a 1% decline year on year. Xiaomi enters top three for first time as smartphone market picks up in Q3 2020
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